Rick Turoczy

One of the perks of being a PIE company is that we’re so closely connected with Wieden+Kennedy, one of the most recognized advertising agencies in the world. W+K is best known for their work with Nike, coining the tagline “Just Do It” and their brilliant Old Spice commercials.

When we were accepted to PIE, we were given the opportunity to work with an amazing studio team to design our logo.

We began by discussing creative attributes we want the Stublisher brand to express and encompass.

• Everlasting
• Emotional
• Pride
• Community Driven
• Sharing

we took a look at brands we love…

and once we combined all these things together, we were presented with some initial directions.

We immediately fell in love with the mark below, which was inspired by the hexagonal shape of lens flares seen in concert photography and the hexagonal mechanical apertures of cameras. The shapes knocked out of this symbol come together to abstractly represent the gathering and interaction of people.

We however did want to play with some different S’s in the center…

The final mark:

This logo is everything we were looking for and more. It encompasses all the Stublisher attributes we’re trying to build within the brand, while taking a backseat to what we’re really focused on highlighting - the experience itself. The colors are vibrant, the apertures are playful, yet sharp, and the S is powerful enough to stand alone. 

It was an absolute pleasure working with some of the greatest designers in the world and we are so very thankful. 

Thanks Justin, Makenna, Michael and Chris!

Hi everyone, my name is Jon Wage. I am a friend of Kris and we have worked together for several years in the open source world and we are co-workers at OpenSky. I am posting this on behalf of Kris and his family to help them get through a difficult time.

I’ve put together a donate page with more information about the situation and how you can help. Franya has acute liver failure and they’ve now moved her to hospice. Please if you can send Kris some support via twitter @kriswallsmith it is much appreciated. If you can afford to donate some money towards the family you can do so on indiegogo.